I believe in the idea that visual aesthetics and functionality are not polar
opposites. Rather, they complement each other. And I consider it my job to make
them match.
My dedication will be where I can develop my creativity. Where I can feed my
knowledge and skills to continue creating new ideas.
With Lab5 I took UX lead on projects built for the Salesforce Experience Cloud, working with team members and clients from all around the world and and obtaining my Salesforce UX Designer certification along the way. With a roster of tools, such as user testing, interaction maps, LLMs, and image generative AIs, I was able to leverage data to help me fine tune my work for a more user centric and intuitive approach. This resulted in the successful launch of platforms for companies like Google for Startups and DSD Renewables, with a positive impact on user adoption and productivity.
I joined Treebes to fill the position of graphic designer. Soon I ventured into
platforms like Wordpress and grew as a web designer. After this period my
interests changed towards development tools and languages creating online-stores in
Prestashop.
Because of my design experience and programming skills, I worked directly with
clients. Landing ideas and funneling them to the design and development
teams.
When the development of the Comercia.io platform started as an internal
project, I paved the creative path for its multiple tools. Always based on the
principles of user-centered design for a ever-growing platform.
Branding and Marketing Graphic Designer
UX / UI Designer
Design degree in visual comunication and industrial design